The new 007

A couple posts back, I talked about how fun it can be to see old products repackaged and made "new" again. Penguin UK does an exceptional job of this, and the publisher has recently done this again with Ian Fleming's classic 007 series. From the dramatically illustrated and—in Bond fashion—suggestive covers to the distinctive typography to turning the Penguin logo into "007," this is a fun new look for this series. Check them out here under Bond Books / Centenary Edition Hardbacks.

Colin Brush, a senior copywriter for Penguin, has a nice post talking about updating this series here. Two interesting things of note:

1. Penguin is releasing all of these books as hardcover editions to create a special set of books that gives Fleming the honor Penguin believes he's due.

2. The back cover copy is simply a quote from the book. What a great way to draw you into the book while intriguing you at the same time. I've seen this done on other products (most noticeably on the front covers of Penguin's Great Journeys series), and it always makes me more interested in the book than any sales copy that I've read.

So those are two things that stuck out to me. What intrigues you—or doesn't—about this new look?

P.S.
While checking out Penguin's 007 site, I was reminded of the other stunning Bond series from Penguin. These paperback editions are just as cool in their own way as the new hardcovers. Of course, I'm a sucker for bold typography and striking imagery. Check them out here under Bond Books / Modern Classics.