Imagine a United States where politics is front and center, where political races are full of hidden secrets, and where a woman is running for president. Sound like an America we know? It may become one soon, but it's a definite reality in the new political thriller called America the Beautiful.
The primary objective when designing this cover was to show a woman running for president. Thus we made the woman candidate front and center, weaved the presidential seal into the title treatment, and brought the White House into the background. The secondary objective was to contrast the idealistic view of American politics against the hidden secrets found behind the scenes. Thus the top half is the above-board idealistic view we all hope politics will be and the bottom shows how hidden secrets are corrupting the run for the presidency. This corruption has infiltrated part of the title treatment and the White House itself.
The end result is a dramatic cover that showcases the intersection of politics, power, personality, and even the future of our country. And this final cover is the result of a collaborative effort between myself and another designer, Julie Chen. Julie and I concepted ideas together then worked back and forth on each other's work to create the final product you see above. What you see is a great example of how working together as a team can create great results.
THE SPECS:
+ PUBLISHER: Tyndale House Publishers, Inc.
+ RELEASING: May 2008
+ FORMAT: 5.5" x 8.25" softcover
+ PRINTING: 4/C
+ COATING: overall gloss
+ FONTS USED: Eurostile + Helvetica
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